‘Hangeul’,
Korean Alphabet

Hangeul, one of the most unique creations of Korea, was introduced in 1443 by King Sejong, the 4th king of the Joseon dynasty. To help all commoners to easily read and write this alphabet, Hunminjeongeum (meaning ‘Proper sounds to instruct the people’ in Korean) was created. The UNESCO inscribed Hunminjeongeum Haerye; The Hangeul Manuscript, on the Memory of the World Register in 1997.

‘Hanbok’,
Korean Traditional Clothes

Hanbok is the traditional attire of the Korean people. Worn daily up until just 100 years ago, hanbok comes in various shapes and colors, reflecting the culture and lifestyle of its time. Nowadays, it is only worn on special occasions or anniversaries. The core of hanbok is its graceful shape and vibrant colors, which have had a major impact on the modern fashion industry.

‘Hansik’,
Korean Traditional Food

Hansik refers to traditional Korean food, centered on rice, served alongside a bowl of soup and a variety of side dishes. Most dishes use meat and vegetables as the main ingredients, boiled or steamed in brine or water rather than fried in oil, making hansik very healthy. Hansik's most outstanding feature is the fermented foods. The most well-known are kimchi (fermented cabbage).

Write a New History of K-Pop : BTS

BTS has enjoyed immense success both in South Korea and internationally. They have achieved numerous records and milestones in the music industry. Known for their energetic performances, meaningful lyrics, and involvement in the production of their music, BTS has cultivated a dedicated fanbase known as the "ARMY."
BTS once again created the Korean Wave craze with K-pop as it received worldwide attention, topping the Billboard 200 chart in 2019 and winning the Billboard Music Awards top social artist award for the third consecutive year.

BTS and K-pop's Two Major Mountains: BLACKPINK

BLACKPINK has made significant achievements not only in Korea but also in the global stage. They became the first K-pop girl group to perform at Coachella, one of the biggest music festivals in the United States. The group has also garnered attention with their music videos, which often achieve record-breaking views on platforms like YouTube.
They also ranked second on the Billboard main album chart "Billboard 200”.

K-Drama that Captivated the World: Squid Game

Korean dramas have been steadily loved around the world since 2002. And one step further, it is attracting attention from all over the world as it is recognized as an independent genre called "K Drama”.
The squid game became popular around the world, ranking first in 94 countries of global OTT (Over The Top) Netflix. The squid game has become a catalyst for expanding interest in Korean culture accumulated by creating a global sensation into K-drama.